May 19th 2025: Prism Sound, the leader in professional audio innovation, is announcing a strategic shift in its product focus.
With the DREAM-ADA, which has been shipping for over a year, Prism Sound has established the new industry standard for professional audio conversion. The DREAM-ADA surpasses the proven quality of the ADA8, delivering extreme versatility and unmatched performance for modern studios.
Recognising that the DREAM-ADA has taken the ADA8’s crown as the benchmark for high-end audio conversion, Prism Sound has made the strategic decision to cease development of the ADA8. Whilst a limited quantity of new ADA8 units remains available, no more will be manufactured. This transition allows Prism Sound to focus entirely on advancing the DREAM-ADA, ensuring it continues to lead the industry in conversion technology.
Mark Evans, Sales Director at Prism Sound, states, “Put simply, the DREAM-ADA is better in every way. It’s the ideal upgrade path for ADA8 users who want to future-proof their setups and unlock new possibilities in audio production. This is a converter that combines Prism Sound’s unrivalled audio quality with expanded capabilities designed for today’s most demanding workflows.”
Evans adds, “For over two decades, the ADA8 has been the benchmark in professional audio conversion, setting the standard against which all others are judged. However, as technology evolves, the DREAM-ADA has emerged as the more powerful and flexible solution, ensuring Prism Sound customers have access to the best possible tools for the future.”
Despite discontinuing new production, Prism Sound remains committed to its loyal customers and will continue to provide service and repair support for all existing ADA8 units. As part of this transition, firmware development for the ADA8 has ceased. As a result, current supported operating systems and third-party software compatibility will be locked as of this date, and Prism Sound will not be supporting any future updates. Users should take this into account when planning their long-term workflows.
To support ADA8 users in upgrading to the DREAM-ADA, Prism Sound is introducing a limited-time trade-in programme. Customers will be offered personalised trade-in deals toward the purchase of a DREAM-ADA, helping to ease the transition to next-generation audio conversion. These offers will be shaped by factors such as the unit’s condition and configuration. The programme will only run for a limited period, and we are only able to accept a finite number of units for trade-in. As part of our ongoing commitment to sustainability, select units will be refurbished and resold at a discount, allowing more users to experience the renowned Prism Sound quality at a fraction of the ADA8’s original price.
For more information about the Prism Sound Dream ADA, click here. For more information about the Prism Sound Dream ADA-8XR, click here.
